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Pyramid Time Systems News
Web Site:
http://www.pyramidtimesystems.com
45 Gracey Ave.,
Meriden, CT 06451
Tel: (203) 238-0550
Fax: (203) 634-1696
Manufacturer of time related products including time and attendance systems, wall clock systems, payroll time recorders and accessories.
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A Timely Change New name, new logo, new brand strategy for Pyramid Time Systems
March 13, 2011
Pyramid Time Systems (formerly Pyramid Technologies) today officially releases a new logo and brand strategy to symbolize its commitment to the Time & Attendance and Synchronized Clock System industries. With a nod to its reputation for providing organizations with simple time keeping solutions, Pyramid Time Systems broadens the scope of its 40 year foothold with additional focus placed on the intuitive technology invested in its extensive time system product line."Our new visual identity is focused on balancing two key values: the simplicity and smartness of our products," says John Augustyn, President of Pyramid Time Systems. "These values are important to achieve our goal of meeting or exceeding our customers' expectations."
The restyled logo, created by Gardner Group Design of West Hartford, CT, embodies the evolution of the former Pyramid trademark with subtle inferences to clock hands forming the base and side of a modern day pyramid. The new icon is encapsulated by a vibrant blue globe and encircled by synapses - symbolic of technology and intelligence. Luminary surface effects add dimension and translatability to the company's new website, scheduled to be released later this Spring. The migration from Pyramid Technologies to Pyramid Time Systems further reinstates the firm's commitment to the time keeping industry while conveying the connectivity between its integrated product assortment. Driving the new brand identity program, is a newly formulated brand positioning statement.
"The new branding initiative embraces the core intent of empowering organizations with easy to use and intelligent time keeping solutions," says Jennifer Altschuler, Marketing Manager. The new company tagline, SIMPLE : SMART, also echoes this sentiment and visually locks up the counterbalance with digital clock colons. The new visual system will be phased in gradually in print, web, packaging and all forms of trade and consumer touchpoints.
About Pyramid Time Systems For over 40 years, Pyramid has provided innovative time and attendance systems including time clocks, time recorders, synchronized clocks and clock accessories for organizations of all sizes. Pyramid Time Systems empowers organizations with easy to use and intelligent time keeping solutions seamlessly working together towards the promotion of productivity, reliability, and efficiency. Please contact us at 1-888-479-7264 or visit our websites at pyramidtimesystems.com, pyramidtechnolgies.com or pyramidwireless.com for all you're synchronized clock needs. You can also connect with us on Facebook, LinkedIn and Twitter.
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