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Meriden Children First Initiative News

Web Site: http://www.meridenchildrenfirst.org
165 Miller St., Meriden, CT 06450
Tel: () - Fax: (203) 630-2423

Non-profit group dedicated to improving the lives of Meriden children and families by way of research, leadership, training and advocacy.

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This August, Borders in Meriden will partner with ...

August 6, 2007

Beginning August 1 and continuing through the end of the month, customers in Meriden will be encouraged to donate new children's books to benefit Meriden Children First and the children they serve. To assist customers with finding the right books to donate, Borders with the help of David Radcliffe of Meriden Children First, will select and design in store displays full of children's books, such as books written by Dr. Seuss, Shel Silverstein and Beverly Cleary, for customers to choose from. Customers can simply pick books from the book drive display, take them to the registers and let the cashier know that they would like to donate them. Customers are also welcome to choose their favorite age appropriate children or young adult book and donate that as well. Borders will then give the books to the agency. The book drive is set to end August 31.

In addition to offering its store as a gathering place for customer donations, Borders in Meriden will donate five percent of its total sales* from the purchase of the books donated by its customers between August 1 and August 31 to Ronald McDonald House of CT. Ronald McDonald House will then use these funds to help terminally ill children. Ronald McDonald himself will be making a special appearance on Saturday August 18 at noon to help Meriden Children First and bring attention to the Ronald McDonald House of Connecticut. Please call the store at 203.237-5510 or visit it at the Westfield Meriden Mall for additional details and a complete list of book titles.

"We are very excited to work with Meriden Children First for this book drive," said Deb Schick, district manager for Borders. "Literacy is a cause near and dear to us and as a bookstore, we embrace our role as a contributing member of the community. We believe that every child in need should experience the joy of owning their own book, to aid in the development of their imagination and open up new worlds for them." "As part of this community, we want to do what we can to make sure that the children in this area have the tools necessary to shape and define their lives and to help guide them when deciding whom they aspire to be. We feel that reading books certainly helps with this," Schick added. *Borders will donate a total of five percent of the gross sales relating to the book drive. The "gross sales" relating to the book drive shall be the total purchases of books by Borders and Waldenbooks customers, where applicable, during the promotional period (i.e. August 1-August 31, 2007) that are ultimately donated to the organization connected with the book drive.

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